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FeedMOT
€249 audit

Feed inspection · UK car-parts webshops

An MOT for your Google Shopping feed.

38 automated checks on your feed and your live pages. Every finding comes back with the URL and the exact snippet it came from. PDF within 72 hours, personally verified by the founder — who runs a parts webshop himself.

Book your feed's MOT — €249 Read a real audit first
Checks run
38
Turnaround
72hrs
One-off fee
249
TESTED 38 CHECKS
Scanner · check sequence

The 38 checks, in the order they run. No customer data shown.

Section 01 · Inspection scope

What the 38 checks cover

Seven groups, run in sequence against your feed and your live product pages. Each finding is printed with its URL and snippet.

A

Storefront

4 checks
  • ST-01Storefront resolves over HTTPS
  • ST-02robots.txt does not block product URLs
  • ST-03No noindex directive on live product pages
  • ST-04Product pages declare a canonical URL
B

Structured data

7 checks
  • SD-01Every product page carries Product structured data
  • SD-02All JSON-LD blocks are valid, parseable JSON
  • SD-03Product markup includes an offers node
  • SD-04Offers carry a usable, non-zero price
  • SD-05Offers declare priceCurrency alongside price
  • SD-06availability uses a valid schema.org enum value
  • SD-07No star rating published without real underlying reviews
C

Identifiers

5 checks
  • ID-01GTIN present where the supplier publishes one
  • ID-02MPN present on every product
  • ID-03Brand present on every product
  • ID-04Every product has a GTIN or a complete brand+MPN pair
  • ID-06No vehicle-manufacturer OE number published in the MPN field
D

Titles & copy

5 checks
  • TX-01Product titles stay within 150 characters
  • TX-03No promotional text inside product titles
  • TX-04Titles are not set in block capitals
  • TX-08Products carry a substantive description
  • TX-09No duplicate titles across distinct products
E

Policy pages

7 checks
  • PP-returnsReturns / refund policy reachable from the homepage
  • PP-contactContact information reachable from the homepage
  • PP-deliveryDelivery / shipping policy reachable from the homepage
  • PP-termsTerms and conditions reachable from the homepage
  • PP-privacyPrivacy policy reachable from the homepage
  • PP-returns-embeddedReturns policy is a page of its own, not buried inside terms
  • PP-delivery-embeddedDelivery policy is a page of its own, not buried inside terms
F

Images

6 checks
  • IM-01Every product exposes an image in structured data
  • IM-02Image URLs are absolute
  • IM-03Image URLs are served over HTTPS
  • IM-04No single image shared across distinct products
  • IM-05Referenced product images actually load
  • IM-06Product images meet the 250×250 recommended minimum
G

Feed vs page

4 checks
  • FD-02Feed price matches the live product page
  • FD-03Feed availability matches the live product page
  • FD-04Feed items carry a GTIN or brand+MPN pair
  • FD-05Every feed item links to a page that loads

Section 02 · Procedure

How it works

  1. STAGE 01

    You pay €249

    One-off, card, no subscription. Send your feed URL and your domain — that is everything the inspection needs.

  2. STAGE 02

    The scanner runs, then I verify it

    All 38 checks run against your feed and your live pages. Then I open every finding by hand and confirm it is real before it goes in the report.

  3. STAGE 03

    PDF back within 72 hours

    Every finding printed with the URL and the exact snippet it came from, so your developer can act on it without asking you a single follow-up question.

Section 03 · Evidence

Every claim is labelled

An MOT tester does not tell you your brake discs are "probably fine". Neither does this report. Three labels, used on every line:

MEASURED
Read straight from your feed or your live page. Printed with the URL and the snippet, so you can check it yourself.
ESTIMATED
Derived rather than observed. The method is stated next to it so you can check the arithmetic.
UNKNOWN
Could not be determined from outside your systems. Said plainly, never guessed and never dressed up as a number.
Excerpt · real finding ADVISORY
TX-08 · Products carry a substantive description
Severity: MEDIUM · Evidence grade: MEASURED
Affected: 4 of 10 products sampled

WHAT I OBSERVED
Shortest sampled description is 60 characters.

PROOF
  Fetched  https://carparts247.co.uk/hella-4950.html
  At       2026-07-27 18:34:43 UTC
  Saved    carparts247.co.uk_hella-4950.html__82c948780a.html

From that saved response:
  "HELLA 4dn008768-191 . Operating Mode: EL.
   Relay function: 11"

WHAT I WOULD DO
Write 300+ characters covering what it is, what it fits,
and the identifying numbers.

Taken verbatim from a real report. Nothing on this page is a mock-up of one.

Section 04 · Why this exists

Earlier this year Google disapproved just over half my catalogue — 128,102 products — and I did not go looking for weeks. When I finally compared my feed line by line against my own product pages, 44 of the 50 items I sampled disagreed on price. My website looked completely fine the entire time. So I built the check I should have had already: my feed compared against my own live pages every morning, plus the identifier and markup rules a Merchant Center review actually applies. It exists because I needed it, not because I wanted to sell it. This is that scanner, pointed at your shop instead of mine.

Founder, FeedMOT Runs a car-parts webshop · info@carparts247.co.uk

Other things I do

Not on this page's menu — ask if you want them: info@carparts247.co.uk

  • Monthly feed monitoring€399–799 / mo
  • Ads guardrail install€500 one-off
  • Full parts-webshop buildfrom €5,000 + €500 / mo care

Section 05 · Book the test

One test. One fee. One PDF.

If no check comes back rated MEDIUM or above, I refund the full €249. And if I cannot back a finding with the file I saved when I fetched it, I withdraw the finding and fix the check — if that leaves nothing standing, the fee goes back. A wrong finding is a bug in my product, not a disagreement with you.

Feed MOT · full inspection ONE-OFF

249 paid once
no subscription

  • All 38 checks, feed and live pages
  • Every finding with its URL and exact snippet
  • PDF within 72 hours
  • Verified by hand before it is sent
Book your feed's MOT — €249

Read a real audit first